Introduction
The Philosophy
Reality Check
The Strategy
The Game Plan
Your Playbook
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- FUD (Fear, Uncertainty, Doubt)
- Skepticism
- Reluctance
- Suspicion
- Pettiness
- Indifference
- Us vs. Them
- Emotional impulse
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- Confidence
- Courage
- Professionalism
- Self-discipline
- Trust
- Respect
- Loyalty
- Commitment
- Teamwork
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- Low food cost, prices
- High table turnover
- Narrow job functions
- Strict payroll ceiling
- Inefficiency
- Hectic, controlled chaos
- Complexity
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- Best possible value
- Exceptional customer service
- Satisfying dining experience
- Career path
- Systematic efficiency
- Planning and preparation
- Simplicity
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- Who, what, when
- Rumor and gossip
- Impatience
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- Why, how
- Openness
- Empathy
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- Seemingly predictable, but beyond our control
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- Steady controlled growth and momentum
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