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Each month we will be looking for profitable opportunities. The best way to accomplish this is to target your database. The next few examples will show you the importance of Step 1 (having a customized VIP application). This information will allow us to send promotions that will interest specific guests and obtain higher returns on your marketing.
 (click on the image to display an enlarged view.)
In this example, we found all football fans. Notice that there are 947 customers out of the 2,459 in the database who are football fans. We can send a postcard offering a free appetizer to all or just a small portion of these people.
We help you find the opportunities; you decide how much you want to market. Each postcard includes a Customer Number and a Promo Number. These allow you to obtain complete, detailed statistics regarding the results of each & every promotion. Each promotion also has an expiration date to provide your guests with a reason to act quickly.
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