Monthly Marketing Budget:
   How much should I spend, and what will I get for it?

It is important to maintain contact with your customers. Study after study has shown that marketing is most effective when it's frequent—the more often you can place your name and message in front of your customer, the more likely it is that he or she will respond. We suggest communicating with at least one segment of your guest list by sending targeted promotions each month. Remember, we'll help you find the appropriate groups of customers to target, design and print the postcards, and mail them for you, but YOU decide how many you want to mail each month.

Imagine having all of the benefits of (as described on the previous pages) working for you each and every month, with Baker Restaurant Systems doing most of the work for you. Where do you believe you might be next year at this time, having used for the entire year, as opposed to what you are doing now?

Based on 100 mailings per month, your investment would be $159. That's $99 for and our services, and $0.60 each for the postcards. For less that $6 a day, you receive the following:

• we will work with you to target 100 people each month, and mail a personalized postcard from your establishment to each of them. (This postcard will include your signature, if you wish.)
• we will set-up each promotion in , entering all of the details that will allow you to track results.
• we will analyze detailed reports of the responses to your promotions, as provided by the system, and use this information to help you continue with high-profit promotions and to modify or discontinue those that are not as profitable.
• we will inform you of opportunities for profit each month. You decide whehter or not to act on any of these opportunities.

is designed to allow you to print your own promotinal materials. If you have the time (or staff who can devote the time) and a printer, you can reduce your cost to $99 per month.

Why do so many new businesses fail within five years?

Because they do not have enough customers paying them money for their services.

It takes more than being a great chef to be successful in operating a restaurant.

Running a good restaurant with great food and service is a MUST, but it is not enough to guarantee that you will make money or that you will be able to afford to remain in business.

You NEED a system that will bring in enough customers each year to ensure that you receive the income you desire and deserve.