Baker Restaurant Systems

4 Loggers Run

West Warwick, RI 02893

401-573-3466

Setting a Marketing Budget

By targeting your marketing, you can increse the efficiency and effectiveness of your efforts. The more you spend on marketing, the more you make—within reason, of course.

Use values that reflect your own establishment for the bold-faced items in the form below to etimate the impact of your potential marketing efforts for one month.

Marketing Budget Assumptions	Your Values	Typical Values
Average Guest Check	$	$37.00
Average Customers / Check		2.5
Food Cost Percentage	%	35%
Number of Promotional Postcards Mailed		1000
Response Percentage (to mailings)	%	8%
Other Marketing (Budgeted Amount)	$
Customer Responses (to Other Marketing)
"Freebie" Amount (to be deducted from each guest check)	$	$7.00

Average Guest Check after deduction	$
Total Marketing Investment for Month	$
Results of Promotions for One Month
Number of Responses (Redemptions)
Total Customers
Total Sales	$
Total Food Cost	$
Total "Freebie" Cost	$
Total Cost (inlcuding Marketing Investment)	$
Profit on this Month's Promotions	$
Return on Investment	$

<< Target Marketing 4 | Monthly Marketing Budget >>