Step 3: Create Your Guest List (enter your patrons' information into .)

With this information, you can send targeted, personalized promotions to this customer.

(click on the image to display an enlarged view.)

What do you know about this customer?

• His name, mailing address, phone number, and email address
• His birthday and his anniversary are both in September
• His favorite meal at your restaurant is prime rib
• His favorite beverage is beer
• He likes chocolate cake
• He is a Red Sox fan
• He's 51 years old

Given all of this, what might you do to entice this guest to return to your establishment?